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Data & Analytics

Data & Analytics

Our Data Analysis and Integration (DAI) team maps digital marketing analytics to your performance goals — providing you with transparency and clarity on which marketing activities are driving meaningful results.
of Indian SMEs say generating qualified leads is their top marketing challenge.

of Indian SMEs say generating qualified leads is their top marketing challenge.

of business owners believe their website fails to reflect their brand value effectively.

of business owners believe their website fails to reflect their brand value effectively.

of marketers in India & UAE say ad costs have risen faster than ROI in the past year.

of marketers in India & UAE say ad costs have risen faster than ROI in the past year.

spent annually on digital marketing services by SMBs across India and the Middle East.

spent annually on digital marketing services by SMBs across India and the Middle East.

We help create a unified brand experience.

Our experts take the time to understand your business goals, customer needs, and the data we have at our disposal. We then use those insights to inform our development of robust data-driven analyses and solutions.
Data Analytics & Insights

Data Analytics & Insights

Gain a deeper understanding of your customers and marketing performance through forecasting, full-funnel exploration, and campaign impact analyses.

Dashboard Development

Dashboard Development

Our dashboards provide easy-to-read marketing performance visuals based on your preferred metrics hierarchy.

Conversion Rate Optimization

Conversion Rate Optimization

Increase conversion rates and decrease customer acquisition costs through improved testing programs.

User Experience (UX)

User Experience (UX)

Improve the UX for websites and landing pages using a combination of design best practices, page engagement data, competitive analysis, and user testing.

Front End Development

Front End Development

Transform website design ideas into reality with seamless UX and innovative, data-driven web development solutions.

Ad Operations

Ad Operations

Integrate new or existing marketing platforms. Create, implement, and QA site tags and data integrations to stay ahead of media landscape changes.

OUR APPROACH

Your go-to data analytics agency.

Your trusted partner in data-driven digital marketing analytics.

In today’s fast-changing digital landscape, marketing measurement is no longer optional — it’s essential. Evolving consumer privacy concerns, stricter data protection regulations, and changes in browser and device tracking are reshaping how brands can capture, analyze, and leverage data.

Whether your brand operates in one marketing channel or across a multi-channel ecosystem, having a future-proof marketing measurement strategy is critical to adapt quickly and stay competitive.

At 360BMS, our Digital Analytics & Insights (DAI) team develops customized marketing analytics solutions designed to maximize your ROI. We blend multi-touch attribution (MTA) with view-through attribution to precisely measure the impact of paid media. We also leverage marketing mix modeling (MMM) and advanced SEO analytics to guide media planning, improve organic reach, and ensure every marketing decision is backed by real-time data intelligence.

Our goal is simple: turn insights into impact — helping your brand grow faster, smarter, and stronger in any market condition.
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Advanced SEO and Digital Analytics Solutions

Business growth demands precision, adaptability, and a clear focus on measurable outcomes. Our SEO and analytics services combine the most advanced strategies in search engine optimization, data-driven marketing, and performance tracking. This enables our clients to turn insights into action, ensuring every marketing effort drives tangible, long-term results.

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Performance Measurement Transformation

We help brands redefine how they measure marketing success. By leveraging cutting-edge analytics tools, multi-channel tracking, and user experience optimization, we give you the clarity to identify what’s working, what’s not, and where to invest for the highest ROI.

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A Promise of Measurable Growth

Our tailored insights and strategies are designed to achieve full-funnel marketing optimization, improve SEO performance, and unlock incremental growth opportunities. From target setting to conversion tracking, we ensure that your investment in digital marketing delivers consistent, proven results.

Work

Turn insights into impact.

We transform raw marketing data into actionable strategies that strengthen the connection between your brand and its audience across every digital channel. Our SEO, Analytics, and Media teams work in sync to close the feedback loop, ensuring every campaign is data-driven, performance-focused, and optimized for growth.
Marble Lotus

Trusted by brands across industries for measurable growth.

“Their ability to identify gaps, optimize strategies, and execute across channels has driven results we didn’t think possible. The 360BMS is a pleasure to work with and we’re looking forward to what the future holds.”
Saurabh Gupta Managing Director, Marble Lotus

Saurabh Gupta

Managing Director, Marble Lotus

Business Consultation

Up your data and analytics game.

Do more with data and analytics than ever before. Our one on one section provide in-depth analysis and recommendations, while our shorts give you bite-sized insights on current data and analytics trends.

Ready to unlock growth? Let’s talk!